Making attention actionable for brand advertisers

Revolutionise the effectiveness of your advertising with attention measurement and optimisation solutions powered by the Attention Intelligence Platform.

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Attention data only or full-service activation?

Attention-based advertising solutions offer many benefits. Choose standalone data products or full-service with attention data, creative ad formats, and premium inventory for the best results.

Attention measurement and optimisation

The world’s first tech stack built to make attention actionable. Revolutionise the power and effectiveness of your advertising with standalone attention data solutions, powered by the Attention Intelligence Platform.

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Full-service activation
Creative, data and inventory

A powerful combination of exceptional ad formats and media technology. Class-leading ad creatives and game-changing attention-based media approaches designed to secure maximum Attention Time in one easy buy.

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Trusted partner to leading organisations

Measure actual consumer attention on your YouTube advertising

Maximise the effectiveness of your YouTube video advertising with seamless, granular, real-time attention measurement of your YouTube campaigns.

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Latest Case Studies

Automotive

Skoda case study - IE 2022 Model Launch

Skoda used a combination of Playground xyz's High Impact creative and attention optimisation to maximise awareness for 2022 model launch

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Retail

Morrisons optimise to Attention Time for Always On Campaign

How one of the UK's leading supermarkets used Playground xyz's standalone attention solutions to improve digital ad performance

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Food & Drink

Domino's Case Study: A powerful fusion of context and attention

A fusion of technologies from GumGum and Playground xyz delivered huge returns for Domino's ‘50% Off Value’ campaign

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Attention Time:
A revolutionary ad metric

Attention Time is a powerful metric helping advertisers better understand the effectiveness of their ads. Measurable across every impression, it's an unbeatable signal of ad relevance.

What Is It?

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Playground xyz epitomises what makes a great Marketing Technology company. Their products are genuinely innovative and have directly led to stellar results for our clients’ campaigns. Their growth into a fully-fledged technology provider has been exceptionally impressive.

Head of Digital

Dentsu Australia

We are always looking for dynamic and innovative ways within the programmatic space to deliver outstanding work for our clients. Playground xyz’s Attention Intelligence Platform (AIP) successfully showcases what can happen when creative and technology works together.

Programmatic Director

Digitas UK

Want to learn more about attention metrics?

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Industry news & insights

Thoughts & Opinions

Attention in advertising: Southeast Asia

An insight into the adoption of attention technologies in Southeast Asia

Announcements

Playground xyz study finds carbon emissions from digital...

Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and opti...

Thoughts & Opinions

The Advertising Industry Will Soon Find Itself Back at...

Ben Dimond, Head of EMEA at Playground xyz, shares his thoughts on why the ad industry is taking...

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Two ways to use our solutions

Our game-changing attention products are available in two ways. Are you looking to run the most attention grabbing High Impact rich media formats across our private marketplace of premium inventory, or use our standalone attention insights to measure and optimise your other digital media?