Making attention actionable for brand advertisers

Revolutionise the effectiveness of your advertising with attention measurement and optimisation solutions powered by the Attention Intelligence Platform.

Explore Solutions

Making attention actionable for brand advertisers

Revolutionise the effectiveness of your advertising with attention measurement and optimisation solutions powered by the Attention Intelligence Platform.

Explore Solutions

Attention data only or full-service activation?

Attention-based advertising solutions have a whole lot to offer. How can we best help you make the most of them? Choose our standalone attention data products that plug directly into your programmatic workflow, or utilise our full-service offering which combines attention data, class-leading creative ad formats and a private marketplace of premium inventory.

Attention measurement and optimisation

The world’s first tech stack built to make attention actionable. Revolutionise the power and effectiveness of your advertising with standalone attention data solutions, powered by the Attention Intelligence Platform.

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Full-service activation
Creative, data and inventory

A powerful combination of exceptional ad formats and media technology. Class-leading ad creatives and game-changing attention-based media approaches designed to secure maximum Attention Time in one easy buy.

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Trusted partner to leading organisations

Measure actual consumer attention on your YouTube advertising

Maximise the effectiveness of your YouTube video advertising with seamless, granular, real-time attention measurement of your YouTube campaigns.

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Attention Time:
A revolutionary ad metric

Attention Time is a powerful metric helping advertisers better understand the effectiveness of their ads. Measurable across every impression, it's an unbeatable signal of ad relevance.

What Is It?

Explore Research

A powerful fusion of attention and contextual targeting

How a fusion of attention technologies and contextual targeting holds the potential to revolutionise advertising.

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What our clients have to say

"Playground xyz epitomises what makes a great Marketing Technology company. Their products are genuinely innovative and have directly led to stellar results for our clients’ campaigns. Their growth into a fully-fledged technology provider has been exceptionally impressive."

Head of Digital

Dentsu Australia

"We are always looking for dynamic and innovative ways within the programmatic space to deliver outstanding work for our clients. Playground xyz’s Attention Intelligence Platform (AIP) successfully showcases what can happen when creative and technology works together."

Programmatic Director

Digitas UK