GTM code:

Making attention actionable for brand advertisers

Revolutionise the effectiveness of your advertising with attention measurement and optimisation solutions powered by the Attention Intelligence Platform.

Making attention actionable for brand advertisers

Revolutionise the effectiveness of your advertising with attention measurement and optimisation solutions powered by the Attention Intelligence Platform.

Attention data only or full-service activation?

Attention-based advertising solutions have a whole lot to offer. How can we best help you make the most of them? Choose our standalone attention data products that plug directly into your programmatic workflow, or utilise our full-service offering which combines attention data, class-leading creative ad formats and a private marketplace of premium inventory.

Trusted partner to leading organisations

Youtube Attention Measurement logo

Measure actual consumer attention on your YouTube advertising

Maximise the effectiveness of your YouTube video advertising with seamless, granular, real-time attention measurement of your YouTube campaigns.

laptop computer showing off our attention time youtube product

Attention Time:
A revolutionary ad metric

Attention Time is a powerful metric helping advertisers better understand the effectiveness of their ads. Measurable across every impression, it's an unbeatable signal of ad relevance.

A powerful fusion of attention and contextual targeting

How a fusion of attention technologies and contextual targeting holds the potential to revolutionise advertising.

What our clients have to say

"Playground xyz epitomises what makes a great Marketing Technology company. Their products are genuinely innovative and have directly led to stellar results for our clients’ campaigns. Their growth into a fully-fledged technology provider has been exceptionally impressive."

Head of Digital

Dentsu Australia

"We are always looking for dynamic and innovative ways within the programmatic space to deliver outstanding work for our clients. Playground xyz’s Attention Intelligence Platform (AIP) successfully showcases what can happen when creative and technology works together."

Programmatic Director

Digitas UK

Two ways to use our solutions

Data Only
Standalone attention measurement and optimisation across display ads
Measure Attention Time across standard IAB display
Measure Attention Time across YouTube ads
Integrated into the programmatic ecosystem - simple setup via your DSP
Access to AIP Visual Reporting Dashboard
Explore AIP
Full-service
Attention measurement and optimisation via AIP
Advanced attention-powered dynamic creative and optimisation tools
High Impact Rich Media creative formats built to maximise Attention Time
Run across our private marketplace of premium ad inventory
Full managed campaign from design through to management and reporting
Explore Activation

Ready to maximise attention
on your ads?

insertpageurl
Thank you! Your submission has been received.
Oops! Something went wrong while submitting the form.

Your data will be processed according to our Privacy Policy.