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The latest research on attention measurement & optimisation

Read the latest research into the development and application of attention metrics from Playground xyz's team of in-house data and neuroscience experts.

Stack of whitepapers

Sustainable Attention

How brands can optimise towards Attention Time to reduce their carbon footprint

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Context, creative and attention

Using attention signals as a feedback loop for context-advertisement alignment

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whitepaper illustration

Attention Time

Redefining how marketers measure and optimize ads in real time