The latest research on attention measurement & optimisation
Read the latest research into the development and application of attention metrics from Playground xyz's team of in-house data and neuroscience experts.
Sustainable Attention
How brands can optimise towards Attention Time to reduce their carbon footprint
Context, creative and attention
Using attention signals as a feedback loop for context-advertisement alignment
Attention Time
Redefining how marketers measure and optimize ads in real time
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