Environmental sustainability is at the forefront of many advertisers’ CSR strategies, with increasing scrutiny being placed on their partners and suppliers.
Attention signals could be the key to helping advertisers effectively optimise their activity, both for optimal performance but also to achieve minimal carbon impact.
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What are the key takeaways?
This report details the findings of our research into attention’s ability to identify opportunities for digital ad campaigns to reduce carbon emissions whilst not negatively impacting overall performance.
Who is the author?
Dr. Shannon Bosshard, Lead Scientist at PXYZ, is an expert within the field of consumer neuroscience, having published in numerous well-respected journals including Brain Sciences, Applied Sciences, & Cogent Psychology, in addition to having been published in a book (Novel Frontiers of Advanced Neuroimaging).