Context, creative & Attention
A growing body of research from leading attention experts has shown the positive relationship between greater attention and both brand and performance outcomes.
We at Playground xyz have long theorised that Attention Time (the length of time, in seconds the ad is looked at) could be the missing feedback loop to supercharging contextual advertising approaches.
A powerful fusion of technologies
Using attention signals as a feedback loop for context-advertisement alignment
To investigate this theory further, we engaged in the world’s largest structured research project into the relationship between ad creative, context and attention.
Ready to start benefitting from attention metrics?
Playground xyz are at the forefront of the attention revolution, helping the world's biggest advertisers succeed in the attention economy. Get in touch if you're ready to start exploring attention solutions.