Thoughts & Opinions 

Podcast: Measuring Advertising Attention in a Cookieless World with John Hawkins

Playground xyz
February 7, 2023

As the digital landscape evolves, privacy concerns and regulations are becoming increasingly important for advertisers. With the decline of third-party cookies and the rise of individual data usage consent, measuring advertising attention is more crucial than ever.

Listen to the full Leaders of Analytics episode with Dr. John Hawkins, Chief Scientist at Playground xyz here.

Dr. John Hawkins